Activision Says DJ Hero Sales May Start Slowly
It may exist a spin-off of one of the most successful video gamble franchises of all time, but does that mean DJ Hero have a mind be a sure success? Not right off the bat, Activision says. Speaking to IGN, Red Octane co-founder Kai Huang said they expect DJ Hero sales to start slowly and erect momentum over time (via VG247).
“We’re not expecting a emblematical videogame curve where you sell the majority of the units in the primary month and then it decays quickly,” Huang said. “We’re expecting this to have ~ing the type of game that may come out of the gate a unimportant bit slower, but continue to grow over time.”
Huang explained that malevolence the built-in brand recognition, the drastically different gameplay style makes it a trial of almost starting from scratch. “We’ve got a bit of a place of honor start, people have an understanding what music games are, it has the ‘Hero’ quality on it,” he said. “But at the same time, people put on’t know what a DJ game is. They don’t comprehend what you’re supposed to do. Our strategy again is to focus on in-store demos.
“If you look at Guitar Hero 3,” Huang continued, “what one. to date has been the most successful Guitar Hero game selling 12 the great body of the people units, it did take three iterations to get the game loudly there and for people to know how it works.”
And in whatever manner DJ Hero sells at first, a sequel already seems certain since Activision is reportedly already scouting musical talent for the follow-up.
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